about-us

Born from Struggle. Built for Freedom.

Azaadi isn’t just a brand, it’s a personal revolution!
It began with our founder’s own painful journey: a decade-long battle to quit tobacco after losing a dear friend to lung cancer. The grief became a catalyst. The struggle became purpose. What started as a personal challenge evolved into a mission to help millions break free from the chains of nicotine, without shame, guilt, or dependence on willpower.

After 10 years of relentless research, trials, and deep Ayurvedic exploration, Azaadi created something the world had never seen before the world’s first 100% nicotine-free Ayurvedic blend designed to tackle cravings at its root. Not just by fighting it, but by healing the body physically, mentally, and emotionally.

Azaadi empowers users to transition into a nicotine-free life with ease and dignity. No harmful substitutes. No withdrawal traps. Just a path to holistic repair, backed by science, rooted in tradition.
Because true freedom shouldn’t feel like a fight. It should feel like Azaadi.

Azaadi isn’t just a brand, it’s a personal revolution!
It began with our founder’s own painful journey: a decade-long battle to quit tobacco after losing a dear friend to lung cancer. The grief became a catalyst. The struggle became purpose. What started as a personal challenge evolved into a mission to help millions break free from the chains of nicotine, without shame, guilt, or dependence on willpower.

After 10 years of relentless research, trials, and deep plant-based exploration, Azaadi created something the world had never seen before the world’s first 100% nicotine-free natural blend designed to tackle cravings at its root. Not just by fighting it, but by healing the body physically, mentally, and emotionally.

Azaadi empowers users to transition into a nicotine-free life with ease and dignity. No harmful substitutes. No withdrawal traps. Just a path to holistic repair, backed by science, rooted in tradition.
Because true freedom shouldn’t feel like a fight. It should feel like Azaadi.

Values That we Live By

Expert-crafted
Ayurvedic blend
Expert-crafted
Natural blend

Created by Ayurveda and Allopathy experts to address root cause of tobacco cravings.
Backed by
Clinical Trials

Every claim is backed by clinical trials so you feel and see the difference
with confidence.
No shortcuts.
 Just purity.

We invest 3x more to source the cleanest, highest-quality ingredients from trusted locations.

Our Vision

To create a world where tobacco and nicotine no longer control lives where every person has the freedom, support and solution to live healthy, craving-free, and with dignity.
Our Mission

By 2040, Azaadi is on a mission to save 1 billion lives from the grip of tobacco cravings through research-backed products, personalized support, and relentless innovation.

The People Behind Smotect

Rooted in science.
Driven by purpose.

At Azaadi, we’re a passionate team of doctors, researchers, wellness experts, and product innovators working together to help India quit harmful habits, one chew at a time.

Our combined expertise in Ayurveda, clinical research, and consumer health enables us to craft products that are safe, effective, and life-changing.

Gurseet Singh

Founder

Gurseet Singh

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Dr. Deepika Khurana

Dental Surgeon, NHS (U.K)

Dr. Deepika Khurana

Gabriel Rodriguez, a seasoned fitness coach, epitomizes dedication, expertise, and passion in the realm of health and wellness. With years of experience in personal training, Gabriel has honed his skills to empower clients to unlock their full potential and achieve their fitness goals. Gabriel's approach to training goes beyond mere physical exercise; it encompasses holistic well-being.
Navjot Kaur

Psychologist, Tobacco Cessation Expert

Navjot Kaur

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Dr. Naval Ghule

Tobacco Cessation Expert

Dr. Naval Ghule

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